Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis refuses to pay full price for anything. He has over 10 years of experience finding the best deals and coupons to bring readers. Louis price checks against multiple retailers and searches high and low for sales on 4K TVs, Apple devices, streaming services, mattresses, kitchen appliances, and more. He's also always looking for the the best coupon codes to turn good deals into stellar buys.

He has covered major retail events like Amazon Prime Day, Black Friday, and Cyber Monday for more than a decade and knows how to spot an epic deal from a fake discount. He's also great at helping people negotiate better prices on everything from gym memberships to their home internet service. Louis' work has also helped readers find PS5 restock, baby formula, Clorox wipes, and everything in between. For his next major purchase, Louis is hoping to find a killer deal on an M3-based Mac. 

A born-and-bred New Yorker, Louis is always in search of the perfect cup of coffee. On his free time, he enjoys swimming, running, and any workout that pushes his Apple Watch to the max. He's also a big fan of international films, horror movies, and K-dramas. His work has appeared on Gizmodo, CNET, Digital Trends, Dealnews, and Time Out New York.